Digital Brand Presentation
WE-AR VR
Step into the future of racing and flight.
Precision and immersion for the ultimate virtual reality experience.
Experience WE-AR VR
See what awaits — immersive racing, flight simulation, and the future of VR entertainment.
Brand Story
WE-AR VR is a bold, dynamic brand that blends cutting-edge virtual reality technology with the competitive energy of esports.
Introduction
Inspired by Sunderland's heritage, the brand stands out with its striking red, black, and white color scheme, conveying speed, innovation, and immersion.
With a clean, futuristic design, WE-AR VR promises to elevate the gaming experience, connecting players to the future of esports. It's not just virtual reality — it's a bold leap into what's next.
About Us
Based in Sunderland, we specialise in ultra high-end, high-fidelity racing and flight simulators — the most advanced setups available in the North East of England.
Whether you're into casual gaming, competitive racing, or military flight simulations, our fully immersive VR platforms offer a level of realism and precision that sets us apart.
Logo System
The logo integrates "V" and "R" into a seamless visual representing a VR headset. Inspired by eyes, goggles, and headphones — conveying modernity and continuity.
Mark Origins
Logo Construction
The logo exists in two primary configurations: vertical (stacked) and horizontal. The horizontal layout is the preferred format.
Color Variations
The logo adapts to various backgrounds while maintaining recognition. Always ensure sufficient contrast.
Safe Zone & Minimum Size
Maintain proper spacing around the logo. Minimum horizontal logo size: 170px wide, 30px tall.
Thumbnail / App Icon
Compressed mark for small-scale usage — app icons, favicons, and social media avatars.
Color Palette
The core palette is intentionally small to avoid diluting the brand. Red conveys speed and passion; dark tones provide depth and professionalism.
Primary Colors
#BF051DRGB 191, 5, 29#930014RGB 147, 0, 20#690F1BRGB 105, 15, 27Neutral Colors
#222222RGB 34, 34, 34#C4C4C4RGB 196, 196, 196#FFFFFFRGB 255, 255, 255Gradient
The brand gradient flows from Dark Red to Light Red, used across backgrounds, banners, and hero sections.
Color Usage
Primary Actions
CTAs, buttons, active states, links, and accent highlights
Backgrounds
Hero sections, gradient midpoints, hover states on primary buttons
Deep Accents
Dark backgrounds, footer areas, overlay tones, gradient anchors
Text & Surfaces
Body text, headings, dark-mode surfaces, and card backgrounds
Typography
Gotham Rounded — a modern, approachable sans-serif with soft terminals reflecting the rounded aesthetic of the VR goggle logo. Three weights: Light, Book, and Bold.
Type Scale
Lorep Ipsum
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PERSONAL
Lorep ipsum dolor sit amet, consectetur adipiscing elit. Maecenas varius tortor nibh.
Learn more
Font Weights
Character Set
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9
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Iconography
Rounded, line-style icons in dark red. Consistent stroke weight for visual harmony across the brand.
UI Components
Core interactive elements for WE-AR VR digital products. All components follow the brand's rounded, bold aesthetic.
Buttons
.btn-primary.btn-secondary.btn-outline.btn-ghost:disabledCards
Form Elements
Badges
Imagery & Photography
Brand photography uses a consistent red overlay treatment, split-screen layouts, and the oversized translucent VR watermark motif.
Image Treatment
Slide Deck Samples
Brand Collateral
Physical and digital brand applications — from pull-up banners and merchandise to app icons and presentation materials.
Merchandise
Polo Shirt — Front
Polo Shirt — BackQR Code
Scannable QR code linking to wearvr.co.uk. Available in SVG for print and PNG for digital. Used on pull-up banners, merchandise, and promotional materials.
The QR design uses rounded modules to stay on-brand with the Gotham Rounded typography and goggle logomark.
Pit Crew Branding
The "Pit Crew" identity is used for staff and support team members — a nod to motorsport heritage.
Small LabelLogotypeLogo Application
The VR Landscape
Understanding the virtual reality industry helps contextualise WE-AR VR's positioning. Here's where VR stands and where it's headed.
VR Industry Overview
Key Market Segments
Consumer VR Gaming
The largest segment, driven by standalone headsets like Meta Quest and PC VR. Racing and flight sims are among the highest-rated VR experiences.
Training & Simulation
Military, aviation, and motorsport training use VR for risk-free, high-fidelity simulation. WE-AR VR taps directly into this growing professional market.
Location-Based Entertainment
VR arcades and experience centres are fast-growing. Premium motion-platform setups offer experiences impossible to replicate at home.
Enterprise & Events
Corporations use VR for product launches, team building, and customer engagement with branded in-sim liveries and custom experiences.
VR Hardware Landscape
| Category | Key Players | WE-AR VR Usage |
|---|---|---|
| VR Headsets | HTC Vive Pro, Meta Quest Pro, Valve Index | HTC Vive Pro for high-fidelity visuals |
| Motion Platforms | DOF Reality, Next Level Racing, Simcraft | Universal motion platform with haptic feedback |
| Racing Controls | Fanatec, Logitech, Thrustmaster | Fanatec bases, suspended pedals, F1 wheels |
| Flight Controls | Thrustmaster, VKB, Virpil | Thrustmaster HOTAS with multiple grips |
| PCs | Custom builds, Falcon, Corsair | High-performance PCs via Falcon Computers |
Competitive Edge
Motion + Haptics
Full-body motion platforms with wind simulation — a multi-sensory experience home setups can't match.
Dual Focus
Racing and flight simulation under one roof — motorsport fans, aviation enthusiasts, and gamers alike.
Corporate Revenue
B2B services create a diversified revenue stream beyond consumer bookings.
Regional First-Mover
The only high-fidelity VR simulation venue in the North East of England.
The Future of VR
Eye Tracking & Foveated Rendering
Next-gen headsets track eye movement to render only what you're looking at in full detail.
Haptic Suits & Full-Body Feedback
Wearable haptic suits will simulate G-forces, wind, temperature, and impact.
Mixed Reality Integration
Blending real-world elements with virtual environments — seeing your hands on a physical wheel while racing a virtual track.
Cloud VR & 5G Streaming
Cloud rendering removes the need for local high-end PCs, democratising premium VR.
AI-Driven Adaptive Experiences
AI personalises difficulty, environments, and scenarios in real-time based on user skill.